Blog

Communications are produced and received by humans, not organisations, and it is human beings that make decisions about what will be purchased.

English speakers usually agree that languages such as Hungarian and Mongolian are challenging but often find Spanish relatively easy to pick up.

We could end up following Asia’s lead when it comes to new social media trends such as social commerce, live amateur video broadcasting and online dating.

Although it’s easy to dismiss emoticons as vacuous artefacts, humans show a common desire for non-verbal information to support communication.

Real-time marketing means creating and promoting content relevant to what is going on now, as opposed to fitting pre-planned marketing strategies.

Use of digital devices and the many opportunities for communication occasioned by the internet have required language to jump through many different hoops.

With the merger of Uber’s two main rivals in China, there’s fierce local competition. So, what can other brands learn from Uber’s experiences in China?

Vertu, a leading manufacturer and retailer of luxury mobile phones, wanted to enhance the customer experience across the Middle East, Chinese and Russian markets.

Deciding on a strategy to manage multiple international websites is a critical step in localising and can significantly affect your website's performance.

A recent report by McKinsey & Company suggested that online channels could account for 10% of African retail by 2025 – at least in the continent’s largest economies.

China’s love affair with luxury brands is well known. With incomes rising, consumers are following the well-trodden path of new money that the West went through in the eighties.

Ethnography is the study of describing the social life of humans. Ethnographic studies aim to produce a detailed description of everyday life.

Who spends on the most on overseas websites? A revealing snapshot of cross-border ecommerce trends in the UK, USA, China, Germany, Brazil and Australia.

Underpricing your product means you don’t achieve the profits that you could potentially have generated. But pitch prices too high and you won’t make sales.

The USA is a popular choice for UK brands looking for success in new, overseas markets.

B2B marketing spend is regularly wasted on activities that don’t manage to influence decision-making.

Ask many people what "hobby" they'd like - or need - to start, and "learn a new language" is at or near the top of the list.

According to the CBI, businesses are 11% more likely to survive if they export. Yet, only one in five do. So, it's vital for the UK economy that small and medium-sized businesses fulfil their international potential.

With GDP growth at around 3.4% and an EU free trade agreement on the horizon, the Brazilian market looks promising for companies seeking new markets.

Customer expectations are high in the B2B world, and vendors are increasingly improving the experience in order to try and meet expectations.