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The Current State of Mobile Gaming and Advertising

The Current State of Mobile Gaming and Advertising

Revenue in the global gaming market reached over $99 billion dollars in 2016, with mobile generating 37% of total revenue.

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Mandarin’s Problem of Character Amnesia

Mandarin’s Problem of Character Amnesia

They call it tibiwangzi: the problem of native Chinese speakers forgetting how to write their own complex language.

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Should We Prepare for the Death of the Password?

Should We Prepare for the Death of the Password?

Yahoo’s been hit by another major data breach – with 1 billion user accounts thought to have been affected.

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How Voice Search Will Impact Your SEO Strategy

How Voice Search Will Impact Your SEO Strategy

The convenience that mobile devices bring to our everyday lives has led to not only mobile data surpassing desktop but an increase in voice queries.

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Things We Can All Learn from the Travel Industry

Things We Can All Learn from the Travel Industry

Many of the businesses to survive the early 2000s dotcom bubble were travel companies – Expedia, lastminute and priceline – all of which still exist today.

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The Surprising Cost of Learning a New Language

The Surprising Cost of Learning a New Language

With languages varying widely in terms of what it takes to achieve competency, the cost can be very different depending on which one you’re trying to master.

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How the Cosmetics Industry Embraced Technology

How the Cosmetics Industry Embraced Technology

According to OrbisResearch, the cosmetics market is expected to reach $805.61 billion globally by 2023.

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Meet The Chatbots That Are Changing Our Everyday Lives

Meet The Chatbots That Are Changing Our Everyday Lives

New chatbots are now emerging from the nesting stage of development and are carefully being implemented into our digital world.

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Should Luxury Brands Get Involved in Cyber Monday?

Should Luxury Brands Get Involved in Cyber Monday?

It’s generally a very short-term strategy for a luxury brand to offer any kind of price reduction even during in prime shopping days .

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Tools to Help You Build a Business Case for Going Global

Tools to Help You Build a Business Case for Going Global

If you’re trying to build a business case for going global, there are a number of tools that can build a business case for international expansion.

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Is Black Friday Actually Profitable for Retailers?

Is Black Friday Actually Profitable for Retailers?

Every the Black Friday shopping event dominates the news and breaks new sales records. But does this annual consumer frenzy really benefit retailers?

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Quality Standards in Translation

Quality Standards in Translation

It’s difficult to assess the quality of translated material – after all – you’re probably bringing in a translator because you don’t speak the target language.

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Are You Addressing Your Audience Correctly?

Are You Addressing Your Audience Correctly?

Many cultures have specific linguistic rules on how you speak to people and whether you can use formal or informal phrasing in different situations.

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The Importance of Innovation in Retail

The Importance of Innovation in Retail

The rise of smartphones and the tech-savvy consumer means we’re increasingly seeing a world where people are more connected than ever before.

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How Will Emerging Markets Respond to the Rental Wardrobe Phenomenon?

How Will Emerging Markets Respond to the Rental Wardrobe Phenomenon?

A few weeks ago, we looked at the phenomenon of the rental wardrobe – a consumer trend that enables you to borrow rather than buy your clothes.

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Fast Fashion Begins to Impact the Jewellery Industry

Fast Fashion Begins to Impact the Jewellery Industry

The trend towards ‘fast fashion’ seen in the clothing industry is increasingly evident in the world of jewellery.

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Portmanteau and Compound Words: Ways to Plug Gaps in a Language

Portmanteau and Compound Words: Ways to Plug Gaps in a Language

A portmanteau is a linguistic blend that occurs when the sounds, spellings and meanings of two words are combined to make a new one.

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How Zara is Tackling India and China

How Zara is Tackling India and China

Zara has been described as “the most innovative and devastating retailer in the world”. How is it managing its international expansion into India & China?

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Diversity Marketing: Who’s Doing It?

Diversity Marketing: Who’s Doing It?

Diversity marketing recognises the influence of cultural programming, or how various communication methods reach more people than a one-size-fits-all approach.

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The Korean Brands Succeeding in China

The Korean Brands Succeeding in China

Several clothing chains from Korea have conquered the Chinese apparel market and other South Korean brands have seen strong growth. Here are some examples

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