In moves that came as a surprise to many people, two major car makers recently announced that they were changing their official languages to English.
Read MoreThe global value of travel retail itself is set to reach $85 billion by 2020 and L’Oréal have aptly nicknamed this growing economy ‘the sixth continent’.
Read MoreFake branded jewellery is an increasingly significant concern in a brand-driven jewellery industry where an increasing number of transactions happen online.
Read MoreBrands spend a great deal of time wringing their hands about the millennial generation – how to engage with them, how to retain their fickle loyalty.
Read MoreQR codes are considered dead and buried in the UK but they’re alive and well in Asia. You’d see the distinct squares on leaflets, billboards and magazines.
Read MoreLuxury is no longer about buying and owning rare and beautiful things. Discerning consumers now seek out experiences that define luxury.
Read MoreWith an estimated 3 million apps now on offer across the world’s 5 biggest app stores, targeting the right audience to increase all installs is vital.
Read MoreUntil now your brand’s content strategy has probably focused on your own blog. This was almost invariably contained within your own website
Read MoreLate in December 2016, when the world's attention was focused on terrorist attacks, a seismic change in artificial intelligence passed by almost unnoticed.
Read MoreThe way customers view and interact with brands has been undergoing a long-term change; one that’s expected to reach a peak in 2017.
Read MoreRevenue in the global gaming market reached over $99 billion dollars in 2016, with mobile generating 37% of total revenue.
Read MoreThey call it tibiwangzi: the problem of native Chinese speakers forgetting how to write their own complex language.
Read MoreYahoo’s been hit by another major data breach – with 1 billion user accounts thought to have been affected.
Read MoreThe convenience that mobile devices bring to our everyday lives has led to not only mobile data surpassing desktop but an increase in voice queries.
Read MoreMany of the businesses to survive the early 2000s dotcom bubble were travel companies – Expedia, lastminute and priceline – all of which still exist today.
Read MoreWith languages varying widely in terms of what it takes to achieve competency, the cost can be very different depending on which one you’re trying to master.
Read MoreAccording to OrbisResearch, the cosmetics market is expected to reach $805.61 billion globally by 2023.
Read MoreNew chatbots are now emerging from the nesting stage of development and are carefully being implemented into our digital world.
Read MoreIt’s generally a very short-term strategy for a luxury brand to offer any kind of price reduction even during in prime shopping days .
Read MoreIf you’re trying to build a business case for going global, there are a number of tools that can build a business case for international expansion.
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