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Luxury is no longer about buying and owning rare and beautiful things. Discerning consumers now seek out experiences that define luxury.

With an estimated 3 million apps now on offer across the world’s 5 biggest app stores, targeting the right audience to increase all installs is vital.

Until now your brand’s content strategy has probably focused on your own blog. This was almost invariably contained within your own website

Late in December 2016, when the world's attention was focused on terrorist attacks, a seismic change in artificial intelligence passed by almost unnoticed.

The way customers view and interact with brands has been undergoing a long-term change; one that’s expected to reach a peak in 2017.

Revenue in the global gaming market reached over $99 billion dollars in 2016, with mobile generating 37% of total revenue.

They call it tibiwangzi: the problem of native Chinese speakers forgetting how to write their own complex language.

Yahoo’s been hit by another major data breach – with 1 billion user accounts thought to have been affected.

The convenience that mobile devices bring to our everyday lives has led to not only mobile data surpassing desktop but an increase in voice queries.

Many of the businesses to survive the early 2000s dotcom bubble were travel companies – Expedia, lastminute and priceline – all of which still exist today.

With languages varying widely in terms of what it takes to achieve competency, the cost can be very different depending on which one you’re trying to master.

According to OrbisResearch, the cosmetics market is expected to reach $805.61 billion globally by 2023.

New chatbots are now emerging from the nesting stage of development and are carefully being implemented into our digital world.

It’s generally a very short-term strategy for a luxury brand to offer any kind of price reduction even during in prime shopping days .

If you’re trying to build a business case for going global, there are a number of tools that can build a business case for international expansion.

Every the Black Friday shopping event dominates the news and breaks new sales records. But does this annual consumer frenzy really benefit retailers?

It’s difficult to assess the quality of translated material – after all – you’re probably bringing in a translator because you don’t speak the target language.

Many cultures have specific linguistic rules on how you speak to people and whether you can use formal or informal phrasing in different situations.

The rise of smartphones and the tech-savvy consumer means we’re increasingly seeing a world where people are more connected than ever before.

A few weeks ago, we looked at the phenomenon of the rental wardrobe – a consumer trend that enables you to borrow rather than buy your clothes.