Revenue in the global gaming market reached over $99 billion dollars in 2016, with mobile generating 37% of total revenue.
Read MoreThey call it tibiwangzi: the problem of native Chinese speakers forgetting how to write their own complex language.
Read MoreYahoo’s been hit by another major data breach – with 1 billion user accounts thought to have been affected.
Read MoreThe convenience that mobile devices bring to our everyday lives has led to not only mobile data surpassing desktop but an increase in voice queries.
Read MoreMany of the businesses to survive the early 2000s dotcom bubble were travel companies – Expedia, lastminute and priceline – all of which still exist today.
Read MoreWith languages varying widely in terms of what it takes to achieve competency, the cost can be very different depending on which one you’re trying to master.
Read MoreAccording to OrbisResearch, the cosmetics market is expected to reach $805.61 billion globally by 2023.
Read MoreNew chatbots are now emerging from the nesting stage of development and are carefully being implemented into our digital world.
Read MoreIt’s generally a very short-term strategy for a luxury brand to offer any kind of price reduction even during in prime shopping days .
Read MoreIf you’re trying to build a business case for going global, there are a number of tools that can build a business case for international expansion.
Read MoreEvery the Black Friday shopping event dominates the news and breaks new sales records. But does this annual consumer frenzy really benefit retailers?
Read MoreIt’s difficult to assess the quality of translated material – after all – you’re probably bringing in a translator because you don’t speak the target language.
Read MoreMany cultures have specific linguistic rules on how you speak to people and whether you can use formal or informal phrasing in different situations.
Read MoreThe rise of smartphones and the tech-savvy consumer means we’re increasingly seeing a world where people are more connected than ever before.
Read MoreA few weeks ago, we looked at the phenomenon of the rental wardrobe – a consumer trend that enables you to borrow rather than buy your clothes.
Read MoreThe trend towards ‘fast fashion’ seen in the clothing industry is increasingly evident in the world of jewellery.
Read MoreA portmanteau is a linguistic blend that occurs when the sounds, spellings and meanings of two words are combined to make a new one.
Read MoreZara has been described as “the most innovative and devastating retailer in the world”. How is it managing its international expansion into India & China?
Read MoreDiversity marketing recognises the influence of cultural programming, or how various communication methods reach more people than a one-size-fits-all approach.
Read MoreSeveral clothing chains from Korea have conquered the Chinese apparel market and other South Korean brands have seen strong growth. Here are some examples
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