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Why the Car Industry is Switching to English

Why the Car Industry is Switching to English

In moves that came as a surprise to many people, two major car makers recently announced that they were changing their official languages to English.

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Travel Retail: The Success of the Sixth Continent

Travel Retail: The Success of the Sixth Continent

The global value of travel retail itself is set to reach $85 billion by 2020 and L’Oréal have aptly nicknamed this growing economy ‘the sixth continent’.

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How the Jewellery Industry is Tackling the Growing Problem of Fakes

How the Jewellery Industry is Tackling the Growing Problem of Fakes

Fake branded jewellery is an increasingly significant concern in a brand-driven jewellery industry where an increasing number of transactions happen online.

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The ‘Jilted Generation’: Why Are Businesses Ignoring Generation X in Favour of Millennials?

The ‘Jilted Generation’: Why Are Businesses Ignoring Generation X in Favour of Millennials?

Brands spend a great deal of time wringing their hands about the millennial generation – how to engage with them, how to retain their fickle loyalty.

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China’s Passion for QR Codes

China’s Passion for QR Codes

QR codes are considered dead and buried in the UK but they’re alive and well in Asia. You’d see the distinct squares on leaflets, billboards and magazines.

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How Consumer Understanding of Luxury Retail is Changing

How Consumer Understanding of Luxury Retail is Changing

Luxury is no longer about buying and owning rare and beautiful things. Discerning consumers now seek out experiences that define luxury.

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The Future of Mobile App Install Ads Worldwide

The Future of Mobile App Install Ads Worldwide

With an estimated 3 million apps now on offer across the world’s 5 biggest app stores, targeting the right audience to increase all installs is vital.

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Why a Decentralised Content Creation Strategy Works Best for International Organisations

Why a Decentralised Content Creation Strategy Works Best for International Organisations

Until now your brand’s content strategy has probably focused on your own blog. This was almost invariably contained within your own website

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Google AI Invents its Own Language to Translate Between Languages

Google AI Invents its Own Language to Translate Between Languages

Late in December 2016, when the world's attention was focused on terrorist attacks, a seismic change in artificial intelligence passed by almost unnoticed.

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Why 2017 is Going to be the Year of the Customer

Why 2017 is Going to be the Year of the Customer

The way customers view and interact with brands has been undergoing a long-term change; one that’s expected to reach a peak in 2017.

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The Current State of Mobile Gaming and Advertising

The Current State of Mobile Gaming and Advertising

Revenue in the global gaming market reached over $99 billion dollars in 2016, with mobile generating 37% of total revenue.

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Mandarin’s Problem of Character Amnesia

Mandarin’s Problem of Character Amnesia

They call it tibiwangzi: the problem of native Chinese speakers forgetting how to write their own complex language.

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Should We Prepare for the Death of the Password?

Should We Prepare for the Death of the Password?

Yahoo’s been hit by another major data breach – with 1 billion user accounts thought to have been affected.

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How Voice Search Will Impact Your SEO Strategy

How Voice Search Will Impact Your SEO Strategy

The convenience that mobile devices bring to our everyday lives has led to not only mobile data surpassing desktop but an increase in voice queries.

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Things We Can All Learn from the Travel Industry

Things We Can All Learn from the Travel Industry

Many of the businesses to survive the early 2000s dotcom bubble were travel companies – Expedia, lastminute and priceline – all of which still exist today.

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The Surprising Cost of Learning a New Language

The Surprising Cost of Learning a New Language

With languages varying widely in terms of what it takes to achieve competency, the cost can be very different depending on which one you’re trying to master.

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How the Cosmetics Industry Embraced Technology

How the Cosmetics Industry Embraced Technology

According to OrbisResearch, the cosmetics market is expected to reach $805.61 billion globally by 2023.

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Meet The Chatbots That Are Changing Our Everyday Lives

Meet The Chatbots That Are Changing Our Everyday Lives

New chatbots are now emerging from the nesting stage of development and are carefully being implemented into our digital world.

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Should Luxury Brands Get Involved in Cyber Monday?

Should Luxury Brands Get Involved in Cyber Monday?

It’s generally a very short-term strategy for a luxury brand to offer any kind of price reduction even during in prime shopping days .

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Tools to Help You Build a Business Case for Going Global

Tools to Help You Build a Business Case for Going Global

If you’re trying to build a business case for going global, there are a number of tools that can build a business case for international expansion.

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