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With the retail industry gearing up to tackle the sharp end of this year’s Christmas shopping season, we reflect on the trends we may expect in the 2017 shopping period

Anthropologists believe at some point in time our ancestors changed what they which helped the brain evolve its capabilities, including language abilities.

Personas are sketches of fictitious users for your product or service and are a useful way to help your marketing team achieve empathy with its audience.

On 11/11, Chinese retailers enjoy a shopping bonanza, with sales in the first few minutes often exceeding those of the entire 24 hours of Black Friday.

Research has shown that when people worked in a less familiar language they tended to choose outcomes that favoured the common good.

It’s important to take the right stance from the outset when negotiating with Chinese contacts, in order to achieve a workable deal.

Investigators are starting to consider using linguistic fingerprinting methods to help identify online tolls using their speech patterns

Massive digital superhubs such as Alibaba, Alphabet, Tencent, Apple, Baidu, Facebook and Amazon are capturing a colossal share of internet activity.

Commercial use of AI is still fairly novel but highly active in China and the US but it’s almost impossible to believe there won’t be a huge uptake soon.

Millennials are communicating successfully on their own terms. But are older generations trying to impose linguistic control over younger ones?

In the UK alone, 50% of charities don’t have a digital strategy in place according to a new report and only 9% have been through a digital transformation.

Companies that follow agile development workflows are increasing turning to continuous localisation to release multilingual versions of their products.

By partnering with merchants handling credit card data, Google believes it can now track purchasing offline and connect it to online ad interaction

Many brands are making use of chatbots and voice-activated apps to help guide customers through the decision process.

The African continent may be showing favourable GDP growth rates, but this isn’t translating into a predictable consumer demand expansion.

Transcreation of websites and marketing communications is critical to SEO success in many regions around the world.

Research suggests that leads that are approached with personalised content produce 20% more sales opportunities than those approached generically.

Some leaders still don’t grasp the importance of organisational culture in helping achieve corporate goals. Research by Geert Hofstede may have the answers.

With eCommerce mobile conversion rates 51% lower than desktop in the UK alone, how can retailers bridge the gap between their mobile and desktop customers?

Trusted Shops, a customer assurance and review platform, analysed over 4 million reviews from its clients’ largest markets in Europe. Here’s what they found.