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From an economic perspective, it isn’t all that beneficial to learn French and there are other languages likely to be more useful for working life.

Amongst the candidates, Trump’s speeches used the lowest average number of words per sentence, syllables per word and number of characters per word.

India may be a big country but it still packs in an astonishing array of languages. Over 1600 languages are thought to be spoken in the subcontinent

Advertising trade bodies on both sides of the Atlantic are on a drive to clean up some of the murky practices in the global digital advertising industry.

It’s looking likely that online shopping is going to become more collaborative in the West as well as the East.

Cultural values tend to determine our core beliefs. They dictate what we think is right and wrong, socially acceptable or unacceptable.

Homophones are evil little words seemingly created just to cause grief for anyone trying to learn a language.

If Britain votes in favour of leaving Europe, the result is likely to have a high impact both in the UK and across the EU as a whole.

Culture shock is something that tends to be joked about but it’s a real phenomenon and one that can have a deep impact on people suffering from it.

Japan is a conservative market, where both corporations and consumers are highly risk averse - and it's making Japan's FinTech Innovation lag behind

Japan was seen as the most creative nation by respondents from major economies including the UK, France and Germany.

A number of high profile companies have chosen a crowdsourced approach to translating their content. But is crowdsourcing a good choice for global brands?

A strange legal case has recently raised a curious issue – is it possible to copyright a language?

A well-written translation brief makes all the difference to the success of a translation project.

This article takes a look at the cognitive bias that can influence the decision making process in various cultures around the world.

Language is often used to bring small communities together and show common understanding – in the same way as teenage slang – to the exclusion of others.

When a business experiences huge levels of growth in one market, the next logical step is to eye up opportunities in other markets.

The success of any international marketing campaign relies on the ability of the chosen message to resonate with the target audience.

Find out how to use Google Analytics to choose which market you should enter next to ensure you achieve localisation ROI.