Japan was seen as the most creative nation by respondents from major economies including the UK, France and Germany.
Read MoreA number of high profile companies have chosen a crowdsourced approach to translating their content. But is crowdsourcing a good choice for global brands?
Read MoreA strange legal case has recently raised a curious issue – is it possible to copyright a language?
Read MoreA well-written translation brief makes all the difference to the success of a translation project.
Read MoreThis article takes a look at the cognitive bias that can influence the decision making process in various cultures around the world.
Read MoreLanguage is often used to bring small communities together and show common understanding – in the same way as teenage slang – to the exclusion of others.
Read MoreWhen a business experiences huge levels of growth in one market, the next logical step is to eye up opportunities in other markets.
Read MoreThe success of any international marketing campaign relies on the ability of the chosen message to resonate with the target audience.
Read MoreIf your business is entering a new market, getting local users to provide reviews of your product or service can help you gain trust and build credibility.
Read MoreFind out how to use Google Analytics to choose which market you should enter next to ensure you achieve localisation ROI.
Read MoreOur use of emojis may be one of the biggest recent innovations in how our species communicates.
Read MoreThe wearable tech industry is facing huge social, cultural and linguistic challenges to mainstream adoption in various regions around the world.
Read MoreFinTech enterprises may a significant competitive advantage when it comes to expansion, over more established financial companies.
Read MoreWith a huge population and online growth of over 15% in 2015, Brazil has huge potential for eCommerce. But is tight consumer protection restricting growth?
Read MoreTOPPAN Digital Language is pleased to announce it is sponsoring Pentagon’s Fashion Without Borders event on the 23rd March 2016.
Read MoreLocalisation differs from translation in that localisation takes into account the idiosyncrasies of the culture within each market – adapting the product, s
Read MoreIn many emerging markets the retail sector is dominated by a vast number of small, independent shops, in a single location.
Read MoreThe Internet is humanity’s biggest ever repository of information but over 4 billion people have yet to access this colossal global resource.
Read MoreMany businesses are waking up to the concept of buying from overseas marketplaces in order to save money on wholesale or custom-made items.
Read MoreTelecoms infrastructure remains a challenge for India, and 4G technology is seen as a potential solution to the inadequacies of current internet services.
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