Are strategic brand partnerships part of a new strategy used by retailers to secure their future in a competitive and unpredictable industry?
Read MoreAgile working represents a collaborative mindset, suitable for the kinds of jobs we do now. But how do Agile working practices work outside the West?
Read MoreCustomers have high expectations for your customer service standards. Failing to meet those expectations can really make or break your brand.
Read MoreDespite popular belief, Chinese households are notoriously frugal and saving-focused. How has this influenced China's obsession with accessing Microcredit?
Read MoreChina is presently the world’s second-largest market for diamonds and it’s mostly fuelled by young buyers. And China’s demand for gemstones is growing.
Read MoreConsumers in some Asian countries seem to have a much higher tolerance of cuteness, and in a wider range of areas of life, compared to Westerners.
Read MoreWith the body positivity movement at its peak and demand for plus-sized clothing increases, brands need to cater to this underrepresented audience.
Read MoreImages hold power; you need to reconsider the visual elements that accompany your brand and marketing to consumers in new markets
Read MoreSince 2016, when the format was popularised by Snapchat, the creation and consumption of ephemeral content have grown by over 800%.
Read MoreAudio localisation projects are usually pretty complex to manage, particularly if you’re working across multiple target markets at once.
Read MoreChinese New Year is set to become the next holiday retailers captalise on to attract the growing number of Chinese customers in the UK
Read MoreEasybuy is one clothing chain that has understood how to crack India's fashion market by targeting the country's growing middle-class apparel consumers.
Read MoreFabricated shopping holidays are all the rage around the world. One of these holidays is India’s Big Billion Days shopping event.
Read MoreIf the terms ‘Flemish’ and ‘Belgian Dutch’ actually refer to the same language, is localisation of Dutch (Netherlands) into Dutch (Belgium) necessary?
Read MoreSentiment analysis is a technologically-enabled way of measuring the tone of conversations about your brand and extremly useful in social media monitoring.
Read MoreAlthough mobile payments in Kenya are increasing, Cash-on-delivery is still popular and Amazon is cashing in on this payment option.
Read MoreHaving a terminology management system in place helps if there are multiple translators working on the same material - especially when technical in nature.
Read MoreOver the last 10 years, the Vegan Society says numbers have increased 360%, making this a much more sizeable segment than ever before.
Read MoreIn order to prevent cultural misunderstandings with native speakers, the promotion of cultural understanding is vital to language learning.
Read MoreAfter its launch in 2008, Meitu very quickly became widely popular in China and the company is now valued at close to $6 billion.
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