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Retailers are making use of complex algorithms that help them identify patterns in consumer spending and associated behaviour in order to increase sales.

Some of the world’s fastest growing economies are in Africa, and there’s a growing market for both luxury fashion and mid-market clothing and accessories.

Chinese audiences are less cynical than Western ones, and believe that the standards of appearance shown in adverts are actually attainable.

Communication is an essential part of any organisation. This means that your organisation’s language decisions will be far-reaching.

Online jewellery sales are expected to take off in India in the next few years. Who are going to be the winners and losers?

The automobile market is a pretty crowded place – but emerging markets are offering a new battle ground for major automotive brands to compete.

How CNN is using English-language content for audiences in Nigeria as a launchpad into Africa.

The way that businesses and individuals seek out information on providers of legal services for their needs has changed dramatically in the last few years.

The legal industry is now at the forefront of adoption of technologies that will not only help them grow but also better manage their reputations.

This is an excellent opportunity to work in an award-winning global translations agency, recently ranked in the Sunday Times Export Track 100.

AdWords now supports the creation of both expanded text ads and standard text ads in both the new and previous versions of AdWords.

The way we form our letters can often help identify our culture of origin, and even our mother tongue.

China’s demand for fashion and accessories is expected to continue to expand and become increasingly sophisticated in the future.

By leveraging tone of voice effectively, brands that occupy a very similar market position are able to carve out an identifiable niche for themselves.

It’s inevitable that any language changes over time. New words are created, old ones fall into disuse, and the meanings of words shift.

Art may be a turbulent and unregulated vehicle for investment but Asia’s high savings rates mean there’s a global lack of places to park that money.

Speaking to people in their own language may seem pretty obvious, but many companies are still erecting communication barriers between them and their customers.

The Midult is more than just a demographic but a movement and a mindset. And the 35-55 year old woman is one of the most powerful consumer groups. Read more

How do you enforce and protect intellectual property rights in a foreign territory? And what impact does Brexit have on intellectual property in the EU.

One of the many issues yet to be agreed is what is going to happen about consumer data protection, specifically what’s going to happen about the GDPR.