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Buying ads through software and technology is more efficient than human-input methods, which involve negotiating with ad space suppliers and intermediaries.

Understanding the unique conversion path in each of your markets is a key part of understanding your target audience, and hopefully maximising those conversions.

Recreational drugs are known under a plethora of slang terms that parents and police officers often scramble to keep on top of.

We’ve come across so many informative infographics and handy interactive tools on the web recently that we felt it was time to share and celebrate them.

What does fluency really mean and at what point of language learning can you truly say that you become fluent?

Chinese consumers, or more specifically their newfound disposable spending power, are a serious target for the film and entertainment industry now scrambling to meet their desires.

In some parts of the world, such as America, smiling is much more common than in less emotionally expressive countries such as Japan.

Research by the University of Lyon and the French National Center for Scientific Research shows that some languages are indeed spoken faster than others.

Besides learning their vocabulary, language learners also have to spend time absorbing the cultural context for communicating with that particular culture.

Communications are produced and received by humans, not organisations, and it is human beings that make decisions about what will be purchased.

English speakers usually agree that languages such as Hungarian and Mongolian are challenging but often find Spanish relatively easy to pick up.

We could end up following Asia’s lead when it comes to new social media trends such as social commerce, live amateur video broadcasting and online dating.

Although it’s easy to dismiss emoticons as vacuous artefacts, humans show a common desire for non-verbal information to support communication.

Real-time marketing means creating and promoting content relevant to what is going on now, as opposed to fitting pre-planned marketing strategies.

With the merger of Uber’s two main rivals in China, there’s fierce local competition. So, what can other brands learn from Uber’s experiences in China?

Vertu, a leading manufacturer and retailer of luxury mobile phones, wanted to enhance the customer experience across the Middle East, Chinese and Russian markets.

Deciding on a strategy to manage multiple international websites is a critical step in localising and can significantly affect your website's performance.

Who spends on the most on overseas websites? A revealing snapshot of cross-border ecommerce trends in the UK, USA, China, Germany, Brazil and Australia.

Underpricing your product means you don’t achieve the profits that you could potentially have generated. But pitch prices too high and you won’t make sales.

With domestic sales dwindling, Barbie manufacturer Mattel has shifted its focus to new markets in recent years, although not with complete success.