The online Arabic consumer market is growing at a rapid pace and with internet saturation at relatively low levels, this growth is expected to increase substantially in the future.
However, developing localised Arabic websites is a complex undertaking. As a right-to-left language, the process normally involves a complete redesign and restructuring of the site’s assets to allow for a better user experience for Arabic visitors.
Furthermore, as a double-byte character language with a non-Latin character set, website administrators need to ensure that the technology they use to develop and host their websites can support Arabic character encoding. Developers need to be well versed on the appropriate “hreflang” and “dir” tags and attributes so that they can code your Arabic language site appropriately for Arabic search engine queries. Other considerations include whether to use Arabic language characters in URLs and even whether your organisation uses an Arabic domain.
We have lots of experience providing Arabic website translation, marketing implementation support and SEO consultancy. Here are some of the areas where we can help you launch and optimise your Arabic website for search engines.
Arabic keyword research
Before embarking on your Arabic SEO project, you need to find out which Arabic key terms are being used to search for your product or service. Selecting the right keywords prior to creating content for your Arabic website will save you a lot of time and effort in the long term and allow you to achieve a greater return on investment.
We offer a bespoke Arabic keyword research service, focusing on your organisation’s goals, ensuring that you not only select the highest volume key terms but the ones that are most likely to be used by your target audience.
Arabic SEO copywriting
Businesses often achieve better results from their SEO strategy if they create content for their target market rather than simply translating the content that works with their domestic audience for international markets. However, in order to do this, companies need to employ native translators with a deep understanding of not only the subject matter, target country and audience – but also a good understanding of white hat SEO techniques.
Rather than stuffing your content with lots of keywords, we’ll help you create engaging copy for your Arabic-speaking users, ensuring that you not only rank well on search engines for Arabic language search queries.
Our dedicated transcreation team can help you craft your marketing messages for Arabic-speaking audiences, while remaining true to your brand’s image, style and tone of voice.
Arabic on-page SEO
Once you’ve completed your Arabic keyword research and created your Arabic content, you’re going to want to optimise your title tags, headings and meta description tags to ensure that your site receives good rankings and click-through rates.
Again, we can help you do this. We employ dedicated project managers to work on your projects and they all receive regular training on multi-language search marketing so that they are aware of the most current SEO techniques to help them deliver successful international SEO projects.
Interested in finding out more about Toppan Digital Language’s Arabic SEO services? Contact us for a quote.