Mexico Social Media

Mexico currently has approximately 85 million internet users in June of 2017, a number which has increased exponentially since 2015, when the number was around 58 million. Currently, penetration is around 65.3%. Mexico has around 76 million social media users, or around 59% of the total population. The number of social media users is up 27% since January of 2016.

Internet users in Mexico are spending an average of 3.5 hours on social networking platforms, a number which is also steadily on the rise. In the country, 81% of internet users access the internet daily.

  • Social networking use is rapidly growing, with Facebook being the most popular platform, but with rapid growths for Instagram and Pinterest
  • Mexico is the fifth largest market in the world for Facebook, at 50 million users
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