Blog

Urban centres of the world are now much more likely to be in large emerging markets. And those same emerging markets are responsible for a bigger and bigger share of apparel demand.

China and India are influential for one key reason; these markets are so colossal that engagement with them is essential for any global business wishing to survive in the new world economy.

With close to 3 billion people now active in social media, we look at some of the latest trends and the challenges brands currently have.

Supply chains have elongated and fragmented, focusing on the lowest cost and risk. But today’s customers value speed and flexibility, taking low cost and risk for granted.

The next paradigm shift that the fashion industry is facing is the advent of AI. But luxury brands haven’t always been the first to adapt to digital.

A nod. A flash of the lights. A hand gesture. How will human drivers and passengers communicate effectively with vehicles that are controlled by AI?

The language that is commonly used in and outside workplaces helps reinforce working culture in everyday life, revealing cultural attitudes to how we work.

Medical chatbots have become useful tools, however, they're useless if they cannot communicate in a user’s native language.

Research suggests that an organisation’s relative level of digital maturity can predict how fast it is progressing in digital terms.

It's predicted that the number of connected wearable devices worldwide will reach 929 million by 2021 - that’s an increase of over 185% from 2016 figures.

It seems humans are most willing to pick up a weapon over language than over other issues. Perhaps language is the most cherished element of our identity?

One theory of linguistics considers marginalised groups to be the key drivers of language innovation. Could women be key to influencing language too?

What Brits and Europeans love most about each other.

Anthropologists believe at some point in time our ancestors changed what they which helped the brain evolve its capabilities, including language abilities.

Personas are sketches of fictitious users for your product or service and are a useful way to help your marketing team achieve empathy with its audience.

On 11/11, Chinese retailers enjoy a shopping bonanza, with sales in the first few minutes often exceeding those of the entire 24 hours of Black Friday.

Research has shown that when people worked in a less familiar language they tended to choose outcomes that favoured the common good.

It’s important to take the right stance from the outset when negotiating with Chinese contacts, in order to achieve a workable deal.

Massive digital superhubs such as Alibaba, Alphabet, Tencent, Apple, Baidu, Facebook and Amazon are capturing a colossal share of internet activity.

Commercial use of AI is still fairly novel but highly active in China and the US but it’s almost impossible to believe there won’t be a huge uptake soon.