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Understanding the Language of the Self-Driving Car

Understanding the Language of the Self-Driving Car

A nod. A flash of the lights. A hand gesture. How will human drivers and passengers communicate effectively with vehicles that are controlled by AI?

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What Your Language Reveals About Your Attitude to Work

What Your Language Reveals About Your Attitude to Work

The language that is commonly used in and outside workplaces helps reinforce working culture in everyday life, revealing cultural attitudes to how we work.

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Profiling Medical Chatbots and Their Multilingual Capabilities

Profiling Medical Chatbots and Their Multilingual Capabilities

Medical chatbots have become useful tools, however, they're useless if they cannot communicate in a user’s native language.

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What Does it Take to Achieve Digital Maturity for Global Organisations?

What Does it Take to Achieve Digital Maturity for Global Organisations?

Research suggests that an organisation’s relative level of digital maturity can predict how fast it is progressing in digital terms.

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Wearable Technology Breaking Down Language Barriers

Wearable Technology Breaking Down Language Barriers

It's predicted that the number of connected wearable devices worldwide will reach 929 million by 2021 - that’s an increase of over 185% from 2016 figures.

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Understanding the World’s Most Controversial Languages

Understanding the World’s Most Controversial Languages

It seems humans are most willing to pick up a weapon over language than over other issues. Perhaps language is the most cherished element of our identity?

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Are Women Really the Key Innovators of Language Change?

Are Women Really the Key Innovators of Language Change?

One theory of linguistics considers marginalised groups to be the key drivers of language innovation. Could women be key to influencing language too?

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Love Across Borders

Love Across Borders

What Brits and Europeans love most about each other.

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How the Evolution of Language and Diet Are Connected

How the Evolution of Language and Diet Are Connected

Anthropologists believe at some point in time our ancestors changed what they which helped the brain evolve its capabilities, including language abilities.

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How to Create Global Personas for Your Marketing Team

How to Create Global Personas for Your Marketing Team

Personas are sketches of fictitious users for your product or service and are a useful way to help your marketing team achieve empathy with its audience.

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Why Branding is Critical to Singles’ Day

Why Branding is Critical to Singles’ Day

On 11/11, Chinese retailers enjoy a shopping bonanza, with sales in the first few minutes often exceeding those of the entire 24 hours of Black Friday.

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How Language Affects Decision-Making

How Language Affects Decision-Making

Research has shown that when people worked in a less familiar language they tended to choose outcomes that favoured the common good.

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The Art of Negotiating and Dealing with Chinese Business Partners

The Art of Negotiating and Dealing with Chinese Business Partners

It’s important to take the right stance from the outset when negotiating with Chinese contacts, in order to achieve a workable deal.

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Understanding Global Marketing in the Era of Digital Superhubs

Understanding Global Marketing in the Era of Digital Superhubs

Massive digital superhubs such as Alibaba, Alphabet, Tencent, Apple, Baidu, Facebook and Amazon are capturing a colossal share of internet activity.

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How Real Businesses Are Using AI Right Now

How Real Businesses Are Using AI Right Now

Commercial use of AI is still fairly novel but highly active in China and the US but it’s almost impossible to believe there won’t be a huge uptake soon.

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How Millennials Talk Differently to Older Generations

How Millennials Talk Differently to Older Generations

Millennials are communicating successfully on their own terms. But are older generations trying to impose linguistic control over younger ones?

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How the Charity Sector Can Evolve in the Digital Age

How the Charity Sector Can Evolve in the Digital Age

In the UK alone, 50% of charities don’t have a digital strategy in place according to a new report and only 9% have been through a digital transformation.

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How Product Development Teams Can Benefit from Continuous Localisation

How Product Development Teams Can Benefit from Continuous Localisation

Companies that follow agile development workflows are increasing turning to continuous localisation to release multilingual versions of their products.

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How Google Could Help Brands Connect Online Ads and Offline Purchasing Behaviour

How Google Could Help Brands Connect Online Ads and Offline Purchasing Behaviour

By partnering with merchants handling credit card data, Google believes it can now track purchasing offline and connect it to online ad interaction

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Are You Bold Enough to Let AI Represent Your Brand?

Are You Bold Enough to Let AI Represent Your Brand?

Many brands are making use of chatbots and voice-activated apps to help guide customers through the decision process.

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