Blog

Tone of voice is, all too often, a neglected element of an organisation’s overall marketing strategy - even more so by B2B brands, which is a huge mistake.

What are Weido's "Super Topics" and how can you make use their popularity to build brand awareness with Weido users in China?

Southeast Asia boasts almost 4 million internet users per month and its appetite for eCommerce is expanding at a rate that's surpassing expectations.

India is creating unicorn companies at an increasing pace and their success all comes down to having the right language strategy!

Your brand may need multiple sites if you're targeting different markets, even if your target market speaks the same language as your native customers.

E-learning is one of the most efficient ways companies can deliver training and development to its employees to improve innovation and performance.

The use of Micro-segments (as the name might suggest) takes your regular marketing segmentation to the microscopic level.

The direct-to-consumer model has been quietly undergoing a revolution with brands such as the Dollar Shave Club recently valued at $1billion.

If you’re offering custom jewellery design, you need to understand why customers are choosing that option and get the emotional connection right.

Consumers are voluntarily signing up to watch live streaming channels that advise them what to buy. What can brands do to tap into this new marketing trend?

Despite backlash over political ads, Facebook ads are still hugely popular. So what are the new social media advertising trends you need to look out for?

With screenless voice search predicted to take up 30% of web browsing next year. How are brands preparing for voice eCommerce?

Are strategic brand partnerships part of a new strategy used by retailers to secure their future in a competitive and unpredictable industry?

Agile working represents a collaborative mindset, suitable for the kinds of jobs we do now. But how do Agile working practices work outside the West?

Customers have high expectations for your customer service standards. Failing to meet those expectations can really make or break your brand.

Despite popular belief, Chinese households are notoriously frugal and saving-focused. How has this influenced China's obsession with accessing Microcredit?

China is presently the world’s second-largest market for diamonds and it’s mostly fuelled by young buyers. And China’s demand for gemstones is growing.

Consumers in some Asian countries seem to have a much higher tolerance of cuteness, and in a wider range of areas of life, compared to Westerners.

With the body positivity movement at its peak and demand for plus-sized clothing increases, brands need to cater to this underrepresented audience.

Images hold power; you need to reconsider the visual elements that accompany your brand and marketing to consumers in new markets