Blog

Sex is now very commonly used to sell products, from perfume to cars. It’s also used more bafflingly to sell other products, from fizzy drinks to tyres.

Direct mail marketing campaigns are the tired old warhorse of marketing, yet still, they continue in the digital marketing era.

When launching a digital product, businesses need to carefully consider how it will be received by international audiences to maximise its growth potential.

It’s the greatest mystery of online retail – why do consumers abandon their baskets and what, if anything, can retailers do about abandoned baskets?

If you’re working in local market languages, Google Trends can help you understand the vocabulary local audiences use to search for products or services.

Responsive retail allows retailers to connect data to their products in ways never seen before in order to better serve their customers.

Consumer intent is one of the most powerful tools you have for understanding your customers. So how do you identify intent and then engage with it?

Consumers know that they want. If the experience your site is offering doesn’t meet their expectations, they’re inclined to never return to your store.

What size are you? It may seem like a really silly question to answer. But sizing answers tend to be either abstract or unhelpfully specific.

Consent and security are under increasing scrutiny as consumers in the US and the UK continue to express concerns about privacy and how their data is used.

Technology-enabled group buying is helping millions of consumers to access discounts from manufacturers by forming teams agreeing to buy certain amounts.

It’s a tricky time to be in consumer goods. Consumers are changing and companies are finding themselves wondering how best to adapt to a new world.

Around 30% of site visits depend on site search. As a result, it’s important to ensure your eCommerce site search meets consumers needs and expectations.

Pricing right in new markerts can be a huge challenge. Price too low and you’re leaving money on the table; too high and you’re missing out on sales.

Although we’re spending huge amounts of our time on social platforms the greatest mystery in digital is why social commerce hasn’t quite become mainstream.

Around a third of Chinese consumers have brought goods online from abroad. This online bonanza is known as the haitao economy.

Smart contracts employ blockchain to create a decentralised ledger recording all contractual transactions in a secure way.

The British Council estimates that English is spoken at a useful level by around 1.75 billion people - that’s almost a quarter of the world’s population.

India is seen as one of the last great frontiers of luxury purchasing. But there are many reasons why the luxury sector is underdeveloped in the region.

Aggregator shopping can help tackle the feeling of being overwhelmed by the huge range of retail options online, and help consumers make a choice.