Blog

The ‘Last Mile’ in the eCommerce customer journey is the delivery process. In emerging markets, this final step can be particularly challenging.

Developing new drugs costs both time and money. Many new drugs never make it through trials or the approval process. But new AI techniques could help.

With a robust multilingual content strategy in place, you give continuity to your global presence whilst being as impactful as possible at a local level.

With over 300 million smartphone users, India is the fastest-growing “proximity mobile payment” market in the world.

Are online marketers mistakenly tailoring campaigns to a group whose connomality is the sum of their shared socio-economic experiences?

E-learning is a cost-effective way for people to access training and education, and an effective way for brands and governments to deliver it.

For international businesses, managing content strategy that works across multiple markets can be achieved by sticking to simple campaigns.

Localisation is vital when taking a digital product to any new market. It ensures your application is adapted to meet your new audience’s specific needs.

Localising and adapting your search strategy to the searcher’s own language can help raise quality scores, improve rankings, and boost click-through rates.

Big data and AI are revolutionising the pharmaceutical industry, affecting everything from interaction with the health system to how patients are treated.

China’s market is complicated and hard for outsiders to penetrate successfully. Alibaba can help companies understand the perplexing market.

Technology is cracking the human-AI interaction puzzle to help brands understand and respond effectively to their customers’ emotional state.

With no lumbering physical presence in bricks-and-mortar stores, FinTech continues to be one of the fastest growing industries in the world.

When software is localised, it’s adapted to make it more acceptable to a chosen market, but there are additional complicating factors for medical software.

As wellness continues to trend in the fashion industry, high street and luxe brands are adding activewear components to their offering.

Social media is probably one of the most common tools a brand uses to engage with its customers. We take a look at five key international markets.

Chinese consumers tend to rely heavily on the advice of their peers and product reviews to help the navigate the hazards of shopping.

As technological solutions to resolve language gaps become more sophisticated, there’s real potential to improve health outcomes.

Scholars and linguists don’t all agree on the criteria for distinguishing a language from a dialect, so there’s a lack of consistency in defining them.

In international negotiations, understanding cultural differences is key in managing expectations of a potential client or business partner.