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Social media is probably one of the most common tools a brand uses to engage with its customers. We take a look at five key international markets.

Chinese consumers tend to rely heavily on the advice of their peers and product reviews to help the navigate the hazards of shopping.

As technological solutions to resolve language gaps become more sophisticated, there’s real potential to improve health outcomes.

Scholars and linguists don’t all agree on the criteria for distinguishing a language from a dialect, so there’s a lack of consistency in defining them.

In international negotiations, understanding cultural differences is key in managing expectations of a potential client or business partner.

Penetrating the Chinese gaming market with localised western games could produce sour returns. Using culturally relevant content could be the key.

Quality Assurance (QA) should form part of any software development project to ensure a high standard of work and a satisfactory outcome.

It’s widely acknowledged that innovative software, applied analytics, and new devices are going to impact how healthcare is delivered and consumed.

Consumers in the world’s largest economy made cross-border eCommerce purchases worth over $100bn last year. What’s the secret to its continued success?

Amid tough trading conditions on the high street, online-only retailers seem to be performing well compared to their peers with physical stores.

There’s a growing understanding that learning to work alongside international partners can help achieve more successful collaborations.

Adapting your content, using localisation, to meet the need and expectations of specific markets is vital when seeking new audiences for your brand.

There’s a strong evidence that customers are far more likely to transact with brands that cater to them in their first language.

India is now the third largest consumer market in the world, with healthy income growth and an increasingly sophisticated consumer market.

The healthcare industry is notoriously bad at communicating with patients. It’s thought poor communication could cost the NHS a billion pounds each year.

Expanding a business is no small feat and can be fraught with uncertainties. What are some key factors international businesses should use to excel in new markets?

Gender stereotyping is one of the most talked about topics in gender politics today, but how does the rise of gender neutrality impact our language?

Many global businesses still aren’t aware that they may need to muster language resources to meet the requirements of the General Data Protection Regulation (GDPR) that are coming into effect very shortly in the EU.

By taking innovative approaches and letting new entrants try new approaches, these markets could be the breeding ground for new ideas the rest of the world could implement.

One of the hardest elements of influencer marketing is finding the right influencers, who are both credible and have an audience big enough.