Blog

There’s a growing understanding that learning to work alongside international partners can help achieve more successful collaborations.

Adapting your content, using localisation, to meet the need and expectations of specific markets is vital when seeking new audiences for your brand.

There’s a strong evidence that customers are far more likely to transact with brands that cater to them in their first language.

India is now the third largest consumer market in the world, with healthy income growth and an increasingly sophisticated consumer market.

The healthcare industry is notoriously bad at communicating with patients. It’s thought poor communication could cost the NHS a billion pounds each year.

Expanding a business is no small feat and can be fraught with uncertainties. What are some key factors international businesses should use to excel in new markets?

Gender stereotyping is one of the most talked about topics in gender politics today, but how does the rise of gender neutrality impact our language?

Many global businesses still aren’t aware that they may need to muster language resources to meet the requirements of the General Data Protection Regulation (GDPR) that are coming into effect very shortly in the EU.

By taking innovative approaches and letting new entrants try new approaches, these markets could be the breeding ground for new ideas the rest of the world could implement.

One of the hardest elements of influencer marketing is finding the right influencers, who are both credible and have an audience big enough.

Deep learning is a type of AI based on the principle computers can teach themselves how to improve, enabling technology to build complex concepts out of simpler ones.

Amazon, Berkshire Hathaway and JPMorgan Chase, announced they are creating an independent company to provide affordable healthcare for their employees.

In China, male consumers born in the 1990s are the driving force behind the countries' male beauty market and are considered just as important as their female counterparts.

Thanks to the huge popularity of CMS platforms Drupal and Wordpress, many development projects are approached by making the design an integral part of the CMS build.

With the rise of Fake news, clickbait headlines and dating websites that sell their users to other dating websites, you need to do everything you can to communicate your trustworthiness at every touchpoint.

With the rise of clickbait headlines, your company must communicate trustworthiness at every touchpoint, reinforcing the customer’s trust in your company.

Organisations need to consider how mobile technology influences their industry and how their customers are using mobile devices. Our guide will help you to start to apply best practice techniques when developing mobile websites and apps for international customers.

It’s thought up to 30% of all medicines sold could be counterfeit. Blockchain technology is increasingly being seen as a weapon against pharmaceutical fraud.

The phenomenon of watching eSports is fueling a new demand for venues that enable fans to follow these digital spectator sports in a social environment.

A trend borne in part out of selfie culture and vlogging, many brands are producing massive ear jewellery to target a new audience of customers.