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Multivariate testing (MVT) is a process where multiple components of a website are tested in a live environment to maximise effectiveness.

Artificial intelligence could be part of the solution to improve access to care, improve outcomes and make better use of physician time in the healthcare industry.

It is thought over a third of Fortune 500 companies have blogs, the average length being a thousand words and taking over three hours to write.

A shortage of medical interpreters, and the difficulty of getting them where needed, means patients’ language demands are often inadequately met.

Progressive Web Apps enable an app shell and configuration file to be downloaded to your phone, providing a great user experience even with poor connectivity.

eCommerce's growth, driven by BRIC economies, is particularly strong with international retail. Established markets are in no way lagging, however.

Law firms can use content strategy to establish themselves as a subject matter expert, introducing their practice to a whole new audience.

In societies that are multilingual, the relative status of a language really impacts on how it thrives over the long term.

Content is the most important asset of your website. International markets care about what the content is, its usefulness, and how quickly it is updated.

If you want to communicate with customers using email in different markets, it's essential you understand the elements of International email marketing.

A patient’s cultural background hugely informs their approach to their health and influences how they consume healthcare services.

Social media monitoring is a way to understand the internet conversation about your brand, and how to directly communicate with your customers.

Despite high consumer confidence and a healthier economy, US retailers are still going bankrupt and closing stores. What does this mean for the retail industry in 2018?

Amazon could be the next technology giant to take a bigger slice of the digital ad market as overall digital ad spend continues to increase.

For Chinese consumers, WeChat has become something of an essential service. This means your brand really needs an effective strategy for the platform if you’re to succeed in China.

Urban centres of the world are now much more likely to be in large emerging markets. And those same emerging markets are responsible for a bigger and bigger share of apparel demand.

China and India are influential for one key reason; these markets are so colossal that engagement with them is essential for any global business wishing to survive in the new world economy.

With close to 3 billion people now active in social media, we look at some of the latest trends and the challenges brands currently have.

Supply chains have elongated and fragmented, focusing on the lowest cost and risk. But today’s customers value speed and flexibility, taking low cost and risk for granted.

The next paradigm shift that the fashion industry is facing is the advent of AI. But luxury brands haven’t always been the first to adapt to digital.