While English is the dominant language of the internet what happens to the information you see online when you don't command the world's dominant languages?
Read MoreSocial media is an active tool in businesses with teams using group messaging, virtual meeting technologies and other tools to smooth their working lives.
Read MoreAustralia has wrestled with questions about its character and independence which has influenced modern Australian English and helped craft its unique vocabulary and accent.
Read MoreSoft luxury, such as leather accessories, bags and designer clothing, has adapted particularly well to eCommerce. But Hard luxury has yet to adapt quickly.
Read MoreBlockchain was originally created as the public transaction ledger for cryptocurrency. Can the Life sciences sector make use of this much hyped technology?
Read MoreClass is one of the many ways a society structures itself and the relationships within. Language plays a role in this class system by helping to reinforce class divisions.
Read MoreMedical translation training supply is far behind market demand in China, despite the critical role translators play in the pharma supply chain.
Read MoreMaths has its own peculiar language that includes symbols and grammar shared by Mathematicians globally, regardless of their mother tongue.
Read MoreWhen a localisation team is thoroughly briefed about a project, they are more likely to achieve success for you. That’s where a localisation kit comes in.
Read MoreEnglish is one of the most popular and peculiar languages in the world. It’s a language of aspiration; the language people are most likely to be learning.
Read MoreWomen seem to spread their language innovations to their children. However, when the parents have different languages, the children learn language from the father instead.
Read MoreAs growth in China slows and consumers become more discerning, brands prioritise creating the right strategy for penetrating the difficult market.
Read MoreAn incorrectly translated version of your core website will limit the benefits of your new market presence and risk alienating your audience.
Read MoreWhite papers assert a brand’s authority and expertise on a topic within their core offering and how it shapes the direction of the industry they’re in.
Read MoreWhen choosing your app translator, a bit of forward planning and careful thought can help make your project as efficient and effective as possible.
Read MoreThe ‘Last Mile’ in the eCommerce customer journey is the delivery process. In emerging markets, this final step can be particularly challenging.
Read MoreDeveloping new drugs costs both time and money. Many new drugs never make it through trials or the approval process. But new AI techniques could help.
Read MoreWith a robust multilingual content strategy in place, you give continuity to your global presence whilst being as impactful as possible at a local level.
Read MoreWith over 300 million smartphone users, India is the fastest-growing “proximity mobile payment” market in the world.
Read MoreAre online marketers mistakenly tailoring campaigns to a group whose connomality is the sum of their shared socio-economic experiences?
Read More